INFORMATION

GrabTaxi, a high-tech startup that arranges metered taxis for 300,000 people a month in Southeast Asia, has launched in Pattaya, offering locals what Bangkok has long enjoyed: low-priced metered cabs.

Using a free smartphone app, customers request a taxi pickup at their current location, which is marked with GPS for the driver, and the closest metered cab arrives within minutes. The fare charged is the normal, regulated meter rate, plus a 40-baht booking fee.